This is a great article and really interesting in its truth. You figure, most people, particularly those born before the late 90s or 00s, grew up essentially seeing Miller, Coors and Bud everywhere as their only example of beer. Even now, you go to most grocery stores and the area for macros is the first beer area you see in the cooler and it’s the biggest. Somewhere in the dark corner is the micros. The latter is slightly exaggerated, although it wasn’t a mere ten years ago.
I started out drinking these crap macros too like probably anyone else that first starts drinking, but within about a year’s time, I’d somehow found micros and never looked back. Of course, ten years ago, the scene wasn’t even close to what it is now. Now it’s amazing and there’s even less excuse to keep drinking crap macros.
The other thing that’s interesting, that he kinda fails to mention, is that besides the crap macro drinkers, you also have those people who want to seem more hip by drinking imports, but the imports they drink are, quality wise, about on par with the American crap macros. These imports are Corona, Beck, Heineken, Stella, etc. They are NO BETTER, but people essentially drink them for the cool factor. Or what they think makes them look ~cool~ and like they have taste.